If you’re selling a product or service, landing page is a great tool and medium to convince you audience why they should buy your product.
A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. – Copyblogger
A good landing page has a unique design and is different from the homepage design. In this article, we’ll show you how easy it is to create a landing page template in Genesis Framework which can be reused many times.
Would you like to see an example of the final result? Take a look at these three great Genesis child themes:
Creating the Landing Page Template
- Create a file called
landing-page.php(It can be any name, but let’s make this simple and meaningful) and place the code below in the file:
- Place the file in your child theme directory.
Then, create a new page and you’ll see the new landing page template from the template drop-down.
- Once you’ve finished writing the content, hit the Publish button.
Bonus: Suggested CSS for styling the landing page
If you noticed from the code above, we’re adding a
.landing-page custom body class. This helps us to further customize our landing page.