Show the before.
Explain the after.
A field-level comparison of prices, inventory, identifiers and variants. Each flag should link back to the product and the values behind it.
A new idea for WooCommerce
Your next feed.
A little more
foresight.
Meet the idea behind WPFeed: a preflight check for your product feeds. See what changed, understand the risks, and make the call before the next update goes out.
In product planning. No plugin download yet.
THE FEED BEFORE THE FEED01 / PREFLIGHT
STORE → PRODUCT FEED
Sample dataA change worth catching.
Products checked128
Changed12
Needs a look3 ↗
PRODUCT / SKUCHECK
Everyday sneakerSNK-042 · Price changed
Review$89.00$8.9090% drop
Canvas weekenderBAG-016 · Stock mismatch
ReviewStudio desk lampLMP-008 · No change
ClearA price change. Or a misplaced decimal?Let the merchant decide before the feed updates.
Your store. Your thresholds.The proposed WPFeed approach.
THE DIRECTION
WooCommerce first.
Explain every flag.
Keep the merchant in control.
01 / THE OPPORTUNITY
Sending products is easy.
Knowing what you’re sending?
Exporters already connect stores to shopping channels. We’re exploring the moment just before that handoff: the changed price, the missing variant, the product that quietly disappeared.
WPFeed’s proposed focus is a review layer for WooCommerce feeds, with clear evidence for each decision. Start with an existing feed. See the difference. Decide what happens next.
See the proposed scope02 / TRY THE THINKING
Less guesswork.
One product at a time.
Click through three example checks.
This is an interactive concept, not a live store scan.
PRICE CHANGE / SAMPLESKU: SNK-042
A decimal shouldn’t
make the decision.
Previous feed$89.00
Next feed$8.90
Why this would be flagged
A 90% price drop exceeds a merchant-defined 30% review threshold. The intended workflow asks for approval rather than silently passing it through.
Proposed check · illustrative values · no feed has been changed
AVAILABILITY / SAMPLESKU: BAG-016
In the feed.
Out on the storefront.
Feed saysIn stock
Store saysOut of stock
Why this would be flagged
The feed and the WooCommerce product disagree on availability. The proposed check would show both values and the time each was captured.
Proposed check · illustrative values · no store is connected
VARIANT CHANGE / SAMPLESKU: TEE-021-M
A missing size.
An explanation to match.
Previous feed6 sizes
Next feed5 sizes
Why this would be flagged
Size M is absent from the candidate feed. A future rule trace could distinguish an intentional exclusion from missing data. Exporter integrations would need individual validation.
Proposed check · illustrative values · compatibility is not yet tested
03 / THE PRODUCT THESIS
Build around the decision.
Not just the export.
The workflow we want to explore with store owners and the agencies who look after them.
Show the before.
Your business rules.
Visible consequences.
Explore price-drop limits and stock checks first. Later, test margin rules with merchant-supplied cost data and explicit assumptions.
Review. Approve.
Keep a record.
A proposed approval log and versioned feed snapshots. Start read-only; publishing controls come after the inspection workflow is proven.
These are proposed capabilities. They are not available in a released WPFeed plugin.
04 / BUILD IT IN THE RIGHT ORDER
A focused start.
Room to grow.
First, make feed changes understandable. Then consider taking responsibility for sending them.
Tell us what your store needs- 01PROPOSED FIRST RELEASE
The read-only inspector
Inspect a supported product feed, compare snapshots, and flag price, availability and variant changes. Prove the checks on real stores.
- 02NEXT, IF VALIDATED
Rules & review history
Merchant thresholds, explainable exclusions, agency review and reports. Validate each exporter integration before promising support.
- 03LONGER-TERM EXPLORATION
Controlled feed publishing
Approved feed versions and publishing safeguards. A restored file would not reverse changes already ingested by a shopping channel.
A FEW GOOD QUESTIONS
Before we
build the feed.
Can I download WPFeed today?
No. This is the product concept and planning site. There is no released WooCommerce plugin, confirmed launch date or price yet. The interactive examples use sample data.
Would it replace my current feed plugin?
The proposed first step is an inspection layer for an existing feed, so you would not need to replace a working exporter just to try it. Exact feed formats and exporter compatibility still need development and testing.
Is this completely new to the market?
Feed validation, rules and diagnostics already exist. Our hypothesis is that a focused WooCommerce workflow combining change review, merchant guardrails and explainable decisions could be useful. We are not claiming to be the only product with these ideas.
Would it guarantee channel approval or better sales?
No. A feed check cannot guarantee platform approval, ad performance or revenue. Shopping channels make their own eligibility decisions, and profitability depends on costs and data beyond a product feed.
Where did the WordPress articles go?
The existing WPFeed publication is now in the blog. Previous article URLs redirect to their new addresses, and the original articles and media are preserved.
FROM THE WPFEED ARCHIVE
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